About Us

The idea for Sandbar Sunday® was born exactly where it belongs — out on the water. One warm Florida afternoon, anchored alongside friends and family, Aimee looked around and realized what made these days so special. Boats drifted together, laughter echoed across the tide, and music mixed with the smell of hot dogs on the grill. Her twin girls were knee-deep on the sandbar, collecting hermit crabs and building them a little “hotel.” Flags waved in the breeze, drinks clinked, and for a moment, everything felt perfectly simple and free.

That feeling — of freedom, connection, and coastal pride — is what inspired us to create a brand that lives the lifestyle. Sandbar Sunday® isn’t just clothing; it’s a reminder of those moments when the world slows down, the tide’s just right, and you’re surrounded by the people who matter most. It’s the brand that lives your lifestyle — made for those who know that the best Sundays are spent on the water.